Intro to Resource Pages
Resource pages exist to link out. That's the whole point of them, which makes them one of the friendlier things to pitch. Finding them takes broader keywords than you'd use elsewhere, because you're after a page that lists an industry's best links rather than any single article about a topic.
Let's take a look at how to set up a resource page campaign. Now you'll find this in the menu, and it's just designed to bring you to resource pages. So these are pieces of content that are in a more directory-style format and offer a range of useful links and information. Now let's take a quick look at how to set this up. So what you'll see here is that I'm entering keywords that are more broad and represent categories where I may find lots of resource pages. Now one thing to note is you do not need to include the term resource into any of your keywords.
If you do, it will trigger a quick warning letting you know that this is not necessary, and that's because the system is already looking for the term resource in any of the keywords that you use. Now what you'll see with these two examples is that they're highlighted in orange, and that's because these keywords are little too specific. Because again, we're not trying to connect with a specific blog post. We're looking for resource pages, and it's more beneficial to keep your keywords broad and focus on a particular topic or industry to help you find the most relevant content.
And for this campaign type, the maximum amount of keywords that you can have is still eight, and the minimum is three. The more keywords you add, the more relevant content that you can find.