How to Run Multiple Keyword Searches
Most people run eight keywords, get their list, and move on, leaving four more searches unused in the same campaign. Each batch can cover a different angle on the same niche, which surfaces sites the first pass missed while keeping every prospect close enough to your topic that one set of templates still fits.
Let's take a look at how we can maximize our campaign search potential by cleverly using our keyword searches. Now, to get started, let's start with a brand new campaign. So, once we have our campaign options selected, let's take a look at the keywords. Now, in order for us to maximize our search potential, we want to add as much relevant keywords as we can to that space. We're essentially aiming to fill the maximum capacity. Now, for this campaign type, the maximum limit is eight. So, what I want to think of is what is my primary topic, and I want to find eight different keywords that cover different angles within that primary niche.
Let's take a look at an example. So, for this campaign, I want to focus on barbecue and grill, safety, maintenance and recipes. Now, as you can see, that I have a few different keywords and I'm maximizing that search potential by adding as much as I can. Now, for each keyword, I'm covering a slightly different angle but still related to my primary topic. Now, once I run this search, the system will return a range of sites that are related to that primary batch of keywords. But, it does not end there. If you want to enhance your search, once the campaign is run, we can actually go back and add even more keyword batches to find even more results.
Let's take a look at that process. As you can see, I have a campaign that I've already made and I've already got a good solid list of sites. But let's say I want to enhance that. Assuming that we haven't already used the recurring feature, I can go ahead and maximize some additional searches available under this one campaign. So, as you can see from the section here, that I've used one out of five searches and that one search contained a maximum of eight keywords. But if I want to go ahead and add in another batch, I just simply select add keywords from the menu below.
And in this page, we want to add in another batch of keywords. Now, the trick here is that we're still wanting to target the same primary niche because that's going to make sure that our communications are highly targeted. But what I want to do is think of some other angles within that niche and formulate some keywords around that. As you can see here, I have another batch of eight keywords and they're covering slightly different angles compared to my first batch. Now, when I press next, the system will find even more websites at this point in time that are based on this criteria.
Now, based on your initial search, we may have found a lot of good sites already. But if you are targeting different angles within the sub-niche, we may be able to find some extra sites for you. Once you hit next, you'll be able to see those new sites added in to the first stage of the workflow ready for review.