Intro to Product Reviews

2 min With Jade Gilbert Section 4 Lesson 23

People describe the same product half a dozen ways, and each phrasing surfaces a different set of reviewers. This campaign finds sites reviewing a product or service, and the lesson is mostly about covering those variations, with Get Ideas doing the work when you run out of ways to describe what you sell.

The product review campaign is designed to help you find reviews on a particular product or service. Let's look at how to set this up. Now, for this campaign type, you will have a maximum of six keywords per search and a minimum of three. And because we're trying to find reviews about a particular product or service, that's what we want our keywords to be focused on. Let's look at a few examples together. Now, for this campaign, I'm looking for reviews on a particular product, and that's miracle spot patches that are designed to help with removing spots.

So what you'll notice from my keywords is that I'm actually using long tail format, and I'm covering different ways that that product or service could be described. For example, miracle patch retinol spot cover or miracle pimple patch. And that's going to help me find a broader range of reviews related to that particular product or service. If you do get stuck with your keywords, however, you can opt for the Get Ideas function. So you'll start with the product that you're looking to find reviews for, and it can give you different variations of keywords to use to maximize your search potential.

For example, if I go for a product which is brow gel, then I can find lots of different keyword variations I can use as part of my keyword search. If there's any that you would like to use, simply select the arrow to bring it into your keyword search box.