Intro to Advanced Operator Search
When a normal keyword search returns almost the right sites, operators get you the rest of the way. Restrict results to .edu domains, match terms in the URL or title, and stack conditions to find exactly one kind of page. This campaign type also allows twelve keywords instead of the usual eight, and the AI assistant writes them for you.
Let's take a look at how to run an advanced operator search campaign. Now, we can find this inside the campaign menu, and this campaign type helps you find results by looking for phrases or terms in various parts of the website. So it's much more of a one-to-one match using search operators. Now, let's take a look at how to set up this campaign type. We still have a three keyword minimum, but for this campaign type, because it's much more of a one-to-one search, the maximum keywords we can add is actually greater, and this sits at 12 keywords. You can still run multiple searches per campaign, but it gives us a bit more wiggle room because we're using those refined search methods.
Now, let's take a look at an example. Let's say I'm looking for sites that are talking about scholarships, but it's very much an education-based site, so .edu's. If I'm setting up my keyword, I want to first mention scholarships. But I can also add a second parameter, so I'm going to add a space, and I want to use site contains .edu. So when I hit Enter, you'll notice that that forms one keyword. Keywords can have multiple components, but the more elements you add, the more specific it's going to be. So we want to make sure that we're only refining our search results based on what we actually need.
When I'm going to add in my second keyword, it can be useful to use different phrases, so I'm targeting similar content within the same topic. But if I have something that I need to remain the same, for example, I'm still looking for site contains .edu, I need to include that element in my second keyword also. As you can see, I've got two different words that I'm looking for, but I'm keeping the site contains .edu in both keywords, and that's to ensure that all my results will be focused on .edu sites. Now let's take a look at an example of a fully filled out keyword search.
Now again, I'm looking for various types of content related to scholarships, tuition fees, and education using a variety of different search operators to help me target different types of content. So again, I'm looking for site contains .edu. I'm looking for various different terms. I'm also searching through different parts of the website, such as in URL and in title. I'm also looking for different kinds of content such as resources. Now again, if you're not too familiar with using search operators or you would like some support in building up a list of keywords, we recommend using the AI Assistant.
So this one is also designed to help generate list of keywords using search operators. Choose keyword generator, and then we're going to use this version with Google operators. Now we want to give it a few different topics to help it understand what kind of content I'm looking for. Once I have my topics, I'm just going to hit Generate, and the AI Assistant will come up with a list that I can use. So once I have my list, I can just select Copy Text or Insert directly into my keyword space.