Intro to Blogger Outreach

Let's take a look at how to run a blogger outreach campaign. Now you can find this in the campaign menu and this is designed to help you find a range of blogs, posts and articles, really any published content that's relevant to a keyword search. Let's look at how to set this up. In this section, there is a minimum keyword requirement of three and a maximum of eight per search. Now you can run multiple searches within the same campaign, but if you're looking to increase your chances of finding good quality content and a wide range of content, we recommend maximizing that keyword space.

Now, this campaign, again, is trying to find blogs and articles, so it's already adding those kinds of terms to your keywords in the back end. So, what that means is that when we are drafting our keywords, we want to focus on more hot topics, headlines, long tail keywords that are more topical. Here's a few examples to look at. What you will see here is when I enter finance articles and finance blogs, this will trigger a warning. The first is because they are too generic. Again, we're trying to target a very specific post, so it can be helpful to be a bit more detailed in your keyword.

And secondly, as mentioned, we're actually mentioning the term article and blogs, so because we're already adding this in the background, it's not necessary to add it to your keyword and this might not give you the best results. Instead, try some keywords like this. So, what you'll see here is these keywords are very much long tail and a little bit more descriptive, but they're not too specific. And I'm also covering lots of different angles within the same niche. So, I'm focusing on investing and I've got investing tips for beginners, stock market trends, stock puts versus calls, and crypto investing tips.

Now, this is a healthy structure to follow and can help you connect with a range of different blogs and articles. But of course, we want to make sure that we're not being too specific, unless you need very targeted results. So, here's another example. So, what we're looking at here is two very specific keywords. Now, you can run this, but it will be a very narrow search and may not give you the most from your searches. So, what we're looking at here is blockchain helping small businesses turn profitable. Now, while that logically might make sense, there might not be very many organic content written about that topic.

So, instead, we might use something like how businesses use blockchain or even blockchain tools for businesses. When we look at our other keyword, it says offbeat travel hacks for adventurous nomads. Instead, why not try something like travel hacks for nomads or backpacking tips for beginners. Now, the type of keywords that you use will help target different types of content, and it really depends on the strategy that you're looking to run. So, let's say for an example, you're actually looking to target more regional content. The first thing we want to do is make sure we're targeting the right country.

So, in this example, I want my results to come from the UK and specifically targeting .co.uk sites. But let's say within the UK, I'm doing more local content, focused on a particular city, such as Edinburgh. In this case, when I'm coming up with my keywords, I want to include the city or the place within each keyword that I add. So, when Pitchbox runs a search, it does consider each of your keywords separately. So, that's why it gives you a good chance to increase your search potential. Now, what you'll notice is because my focus is Edinburgh, I'm including Edinburgh in each variation of my keyword.

So, that will help me target more regional content. Say, instead, I'm actually looking for more listicle type content. So, these are blogs in the form of a list, so such as Top 10, Headphones for 2026 will all be listed one after the other, pointing to lots of different resources. So, if I'm looking for blogs in that format, I want to change the language in my keywords to align with that type of post. So, terms like Top X or Top 10 or Best of are common terms for listicle posts. So, let's look at some examples. So, what you see here is I am actually trying to target content that's related to food, cooking and recipes, but I am wanting it to be in that listicle format.

So, you'll see that I'm using Top and Best to help refine my search. Beyond that, if you're looking for more educational or guide type content, we can also change the language to target our results more accurately. In this one, I'm actually looking for content related to looking after a car, but I want it to be more educational, more guide type content. So, again, what you'll see is I'm using that type of language, along with my content focus to help me get the specific results. So, how to check car fluids, beginner's car maintenance guide, essential care tips can really help you narrow down that search.

For any help with your keywords, you can also leverage the few tools that we have on the left. Get Ideas is designed to give you different variations of your keywords, and AI Assistant can help you come up with keywords from scratch based on a few topics or a content category. And if you have any specific questions about keywords or your campaigns, we recommend chatting with the support team.