Intro to Blog Category
Sometimes you don't want a single relevant post. You want the sites that own a category. Blog category search works like a directory, returning leading blogs in an industry rather than individual articles. The keywords work differently too: broad categories rather than the long-tail phrases other campaign types reward.
Let's take a look at how to run a blog category search. Now, a blog category is designed to take you to leading blog sites within a particular category, so it's much more like a directory style search. Let's take a look at how to set that up. Now, in this section, there is a minimum keyword requirement of three and a maximum of eight, and if you want to increase your search potential, we recommend adding as much as you can. Now, the keywords for this campaign type is much more aligned with a directory search, so your keywords should represent blog categories or industries.
Let's look at a few examples. So, what you'll notice is that these keywords align with more traditional categories, but if we were to use keywords like this, you'll get a quick pop-up letting you know that these are too specific for a category search, because, again, we're searching through more popular blog categories, so we want it to be a little bit more broad. This one is tool-specific and business-specific and not a traditional category, and the same goes for this one. This one is a service-specific keyword with a location, so, again, also not a category. For more information on our blog category search, just reach out to the support team.