How I Find Prospects in Unexpected Places (Case Study)

So let's try some prospecting with using different prospecting angles. For the example, Go Power Solar, you can look at specific pain points. One thing that I really like to use when trying to come up with ideas is AI. So here I have Gemini and you can try a lot of different ways of asking Gemini about pain points or interest or anything like that. So for instance, here I used customer persona for somebody interested in solar panels and this is an eco-conscious Emma and it talks about the description of the customer and here are some of the pain points that pop up.

You can also directly ask AI for pain points but I sometimes like to go about it in a more indirect way. Because it gives me more understanding also about the specific audience. So here is about eco-conscious Emma and then I asked, change it to somebody who's living in an RV. So there we have Roman Rik and he has specific problems, for instance this and here for a couple with kids that travel long term, right? These have different pain points and needs and interests. So here are some of the things I found. Some are really obvious or directly related to the product, saving money on energy, increasing electricity bills, lessening carbon footprint, but hopefully there are other angles that come up as well that don't necessarily scream your product or services.

Why is that important? On the one hand, of course, it's always good to have prospects that are very directly related to your product, but sometimes it's also good to take a little bit of a wider perspective and find prospect angles that not everyone is using and that way you can find websites that not everyone is already reaching out to. So for instance, this one I find interesting remote work in RV, right? Because that has to do with solar panels and with energy. Here I asked which types of companies operate with the same audience but are not my competitor because I established in the beginning with the AI that I sell solar panels, right?

So here you can see RV parts. So those could be good companies to reach out to because maybe they're not competing with you and another one is sustainable travel bloggers. So those are people that talk about traveling but they're not selling solar panels. This could be a little bit of a problem because they do often make their money with affiliate commission or something else. So they're more likely to ask you for money for links because they make money with their content. But then again, you don't know until you try it out. So here I asked Gemini to expand a little bit more, some more that do not sell RV stuff because I want to make a couple of relevancy hops, right?

So for instance, this one I thought was interesting, sustainable home cleaning product companies. So if I reach out to companies that sell sustainable home cleaning products, I think I can set up some kind of partnership or some kind of collaboration where I offer them content and they link back to me or I can create a linkable asset that's useful for their audience or something else that's for mutual benefits. And also other companies are less likely to ask for money for a link because they're not making their money with link selling. Hopefully they're making the money with actually selling their products.

So if you can help them with their audience to engage with their audience and maybe help them sell more of their cleaning products, that's more enough reason for them to link to you. And then the last part was correlated interest. So that's an interest that the audience that is interested in solar panels often also has, but an interest that's hopefully not directly related to your product. It can be directly related, of course, but you want to kind of open up more prospect lists that other people aren't reaching out to. So I think I asked Gemini that as well.

Let me check here, right? What would be some correlated interest that these customer personas have that are not related to solar panels? And I saw some really good ones in there. So for instance, DIY repair and stargazing, I thought that was really interesting. So I've noted some here. And of course, you can use all of them because sometimes you don't know what will work well or not in link building, but I've put some here. DIY repair, stargazing, apps and astrophotography, homeschooling and local farmer markets. So these could all be companies that have to do with these topics, you know, that offer services or something.

So the stargazing apps themselves or it could be companies that and websites that talk about these topics. So let's see how we would do that in Pitchbox. Let's go into the pain points first. So what you can do, you can make separate campaigns for each of these, or you could throw them all in the same campaign. If you make separate campaigns, it can be a little bit easier to do outreach because you can really target it to that specific topic or those specific sites. But you can also put them all on the same site. So let's say I'm going to do this one, reliance on RV parks.

And I'm going to go to advanced operator search. And I'm just going to give it a solar go power solar GPS. Hey, that's interesting. And then I'm going to call it RV stuff, right? And then here, what you can do, you could put this in here. It's a little bit weird keyword. It's not really based on any search volume. So I'm going to use the AI assistant and use keyword generator and then use keyword assistants. I'm going to put this topic in reliance on RV parks. Maybe I'll put some more topics in as well. Remote work in RV. And I might do saving money on energy RV just to make it a little bit more specific topic category.

I could do automotive, but I can also combine it with something else because combining it with another topic will make the AI trying to bridge the two topics. So that could be interesting. Let's say green living, how many keywords 10 generate, right? So now you can see a lot of these different keywords and not exactly keywords, but it will end up in finding sites that are relevant to the pain points that people have with the RV. So it's totally fine. And I'm going to insert it in the keyword list. I'm going to adapt all these quality metrics. It's fine.

And then go ahead and grab a cup of coffee. All right. So prospecting is done for the pain points. Let's look at some of the results. So in this case, you'll see a mix of bigger and smaller sites, more generic or general sites, maybe some random sites, but also some sites that are really focused on the topic that we used for prospecting. And it's kind of up to you if you want to keep those sites or not. I usually like to keep it a little bit more targeted, but at the same time, if the topic itself, so travel, for instance, is kind of broad, that you can reach out to sites that have more broad interests, but it's up to you.

We could add more pain points or more keywords around pain points to this campaign, or even add more related topics. But I want to show you another angle as well. What about the shared audience, right? So if I go back here, I really like this one, Stargazing apps and astrophotography. Now I can look for sites that are mainly content-based and talk about these things, which is great to get a link from because they have a shared audience. But I could also look for the specific apps themselves. So you kind of want to do a mix, I think, because Stargazing apps might not be a big enough prospect list to reach out to.

So I can use these as keywords or I can use related keywords. I can use these as keywords and other keywords around it, but I can also just first take a look at some sites that are Stargazing apps themselves and see how I can find those. All right, so I looked up some of the Stargazing apps and what I'm looking for is what they have in common, because that can tell me something about what kind of search operators I need to use to find these companies, right? So here we have articles, videos, user guides, calculators, FAQ, apps, jobs, so they have a press kit that might be something.

And this site has Skylife, I think that's just, I don't know if it's just the app or just a big site about this stuff. A quick guide, about, ContactUs, but of course every site has that, mobile, resources. It should be a ticket, manual. Yeah, it could be something like a manual or a user guide that most of these sites have or maybe tech support or something like that, but it's a little bit of a difficult example, but let me show you how I would use that as a four keyword to find the actual companies and not just sites talking about Stargazing. Although in this case I want those as well.

And then we had to ask for photography, but we can just use the AI as well to find keywords for that. This is not actual keyword research, like you would normally do when you're doing a keyword-based prospecting angle for keywords that you want to rank on, but it's pretty good in finding those sites that talk about these topics. Okay, so let's go to Stargazing apps. I'm gonna set up another campaign and I could do advanced operator search again and I'm gonna do GPS, oops, and then Stargazing and then also Astro Photography and here I'll use the AI assistance and what I'll do is just add a keyword that gets me the apps themselves or the websites that belong to these apps themselves.

I think it would be probably something like this, user guide. And now I'm gonna add some other keywords as well because I'm okay with not just finding the companies themselves, but also sites that talk about Stargazing or talk about Astro Photography because it's pretty niche, so I think if I would just do the companies, the Stargazing app once, then it wouldn't be enough. There's one thing that I did think about is that I can also look for the companies that supply the photography equipment for Star photography or maybe telescope companies and all those things.

So those are all things I could add more to it. Then I would probably look, for instance, for a telescope company, I would probably look at a telescope and then in URL shipping because then I would know it's an actual e-commerce store that sells these things. Let's just first use this one Astro Photography. Okay, so here you see the camera stuff, so that would already be a little bit, the companies that sell these, which is fine because it's really great to reach out to companies and not content-only sites only. Because they are less inclined to ask money for a link.

Pixel tool can be a little bit loose with this software calculator. Okay, and then I already have 11, so I'm gonna remove a couple of them because I wanted to show you the AI feature as well here. Astro Photography, Astro Photography, go to keyword generator, keyword assistant, Astro Photography, Star Gazing, and then Star Photography. I don't know what else I would do. Maybe Star Gazing app or something. And the category I'm going to do, which category would I use? Say travel, let's combine with travel. I can also do other, which I think it leaves it blank.

Yeah, I'll do other. And then I could also combine with travel because then you can get some really cool keywords that combine it with a third topic, basically, or fourth, actually. How many keywords? Let's say 10. Generates. Yeah, and this reads almost more like blog titles, but it's okay. It will work in finding sites that talk about all this stuff. So now I'm going to find sites that talk about these topics, but also companies that sell equipment for it. And you can go a really long while with all these things that were listed in a doc and then combine it with the features for prospecting. I'm just going to click next. And I can go and grab another coffee again.