How I Pick Target Pages Worth Building Links To

Hi, I'm Bibi the Link Builder, your friendly neighborhood link building guide, and I'm here to show you some ways to start your link building journey. So the first question you might want to ask yourself is where do I begin? Before I begin with any project, there are a lot of questions that I ask a client. And these all have to do with aspects that you see on this site. For instance, what have they done in the past with their links? What are their competitors doing? What are products that they want to focus on? Do you have any topical experts? These are all things that tell me what link building methods are possible and which angles are good to go for first.

So one of the things that you need to determine at the beginning of your link building journey are the target pages. So like I said, normally I would know exactly what the goals are of the client. But in this case, I'm just going to use two example sites and assume a lot of things about these different aspects. One of the sites is gopowersolar.com, a company that sells solar panels. And another one is clickup.com, a project management tool. All right, let's pick some target pages. A little bit of a disclaimer, normally the client already has an idea of target pages and I do some research to see if there's any lost opportunities there.

But it's nowhere as deep as a business owner or their SEO department would actually do because they know which products they want to focus on, which has the most potential for ROI and all those things. So what I'm going to do now just for this series is do a quick and dirty method of finding target pages. I do sometimes do additional ones for clients just to see if there's any opportunities they've missed. So here we have the domain gopowersolar.com. And there are a lot of different ways to find target pages. But right now I'm mainly going to go by the keyword way.

So I'm going to click keywords here. And what I'm looking for is keywords where they're not ranking on position one, two, three. They're ranking a bit lower, but it does have potential to be boosted up. I'm going to find those keywords and then also look into their competitors if there's an opportunity to beat the competition in terms of links. Then of course, I can also give recommendations based on the content that I see with competitors or any other things. So normally I would use a filter and what I could do is use position. So I just want to see stuff that's ranking on page one or two.

And then the volume of the keyword should be 500 in this case. All right. Let's see. Let's show results. Cool. So I'm looking through this and I can see RV solar panels is four. But I think they're already ranking for RV solar on position one. It could still be a target page because it could be valuable for a client. But right now I'm looking for things that can be boosted up, that would have a clear result instead of just being fortified, right? So this one is interesting, flexible solar panels. I'm going to open up that keyword on a different tab and I'm also going to look at the page in Ahrefs.

And it might look at the page itself as well. So this could be a cool target page to go for. We're going to do it as quick and dirty. So I'm not going to spend a whole lot of time on it, but let's see. So here's the keyword, flexible solar panels. And the first thing I want to do is look for the competition. Look at their backlink profiles for the specific keyword. So we have Renogy, which is 464 backlinks. I'm going to open that up. Amazon, I'm going to skip for now. BougeRV, and it's 16 backlinks. Rich solar, that's one. And here's the client itself, right?

It's Go Power Solar. Not my client, but for this practice, they are. And there's some stuff around under this as well. So I kind of like this, that this is in here, because it does give me an idea for maybe additional content where you compare different flexible solar panels. But yeah, just look at the ones that are above us. So this might at first look very intimidating, that you would have to get 432 backlinks. But there is a quick way where you can see or kind of estimate what you should beat. And the number is usually much smaller if you're building good links from authentic websites that are relevant and place them in a natural way.

So I'm going to use this filter, dofollow backlink type in content. I'm going to skip because sites can easily inflate that metric. And domain traffic, I'm going to put at minimum of 500 just to filter out the ones that hardly have any traffic. So now you can see we only have three backlinks left. And then you can do one more step, which is one link per domain, and then it's only two. So what I would do now is kind of look at how these links are placed and figure out what the method was in getting them. Often it's paid links. So that's something if you want to easily replicate and then go beyond with other link building methods.

And it would also look at how natural the link is placed because that also gives me an idea of the quality of the link and how much easier it would be to go over that domain. So let's look at this one. This was 16 backlinks. If I do a quick filter here, dofollow in content, domain traffic 500, show results, it goes down to one, right? So I'm not going to continue this further, but this is already giving me a really good indication of that page could be a good target page because it's probably possible to boost that page up. But for the video series, I'm not going to go through all the backlinks of all the competitors.

So this would definitely be one target page I would want to try. I can look for more, more commercial pages. But what I want to see now is if there are any informational pages that I could also build links to that could somehow link internally to this page. Because if I look at this page, so this was the, I think it's here. Yeah, if I look at this page, I can also, of course, look at the page on the side. But if I click on internal links, I don't think there are any internal links going to that page. So maybe I can find informational pages that could help boost this page up.

So let's go back. There are different ways you could do that. You can look at the top pages, which pages are already getting more traffic and are informational, and do they somehow tie into the target page? Or you could look at Best by links, pages that are already getting links, and can you boost those pages up more. But right now, just look at this keyword overview. And when I scroll down, I can see, let me see. Here, this is interesting. So there's Overland Camping in their position seven for that specific keyword. But if I look at that page here, it's a camping gear packing list.

And it's not directly relevant to solar panels, which is actually great because I can use this page in my outreach to prospects. Sometimes when you build links for a really commercial page, it can make it harder because it's very clear you're trying to serve yourself, right? And if you can offer a page that's really valuable in information but isn't obviously serving yourself, it can increase the chance of link conversion, of getting that link. And I'm talking about unpaid links. With paid links, of course, you can get links anywhere, but that has some risks in itself as well.

So this page talks about Overland Camping, which is going to remote destinations. And as I'm looking at this page, I'm thinking how would you tie this into flexible solar panels? So I would have to do a little bit more research how the two connect. You might have to add some text to this page. But one thing that immediately springs to mind is maybe if you're traveling a lot for a long time or to really remote destinations, it might be good to be able to easily get your solar panels off your vehicle and on. And I do know that flexible solar panels are less strong in power, but they are very easy to take on and off, especially for parts of a truck or a boat or somewhere else in nature that's not flat, right?

So I think it could be possible to add something in here about the flexible solar panels, and that way link internally. And then use this as another target page to build links to as well. So you would have a primary target page, which is flexible solar panels, and then a secondary page, which is this one, because sometimes it's not always possible to build links to a very commercial page. And it can also look more natural. Yeah, so there are some other things, some other pages we could look at that could help boost this main target page. But right now, I'm going to stop that research because I want to go to the second domain. And after that, we can go into some content ideation, which can create some other opportunities to build links to the main target page.