The Shared Audience Strategy for Any Business

9 min With Bibi Lauri Raven Section 5 Lesson 15

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Companies that sell to your customers but do not compete with you are the friendliest links available, because they have no reason to charge you. Bibi asks AI to name those company types, then works out which page a real business has that a content site does not, and turns it into a search operator. Careers pages, as it turns out.

Alright, so let's do something similar for ClickUp to find prospecting keywords. Again, this is not keywords based on search volume, so you could still, you know, do your keyword research and use those to find sites that have keywords that you want to rank on or relate it to your audience. These are just different ways to find your prospects. So I'm going to ask AI what type of companies share the same audience as ClickUp, by the way, AI doesn't care how you type, but are not competing with ClickUp. So I'm trying to find types of companies that share the same audience, but they're not competing, which can help with finding those links that you don't necessarily have to pay for and where you can have an interesting partnership or other type of collaboration with an actual company.

So here it says task management apps, which is a bit weird, of course, because I think that would probably be competing with ClickUp, but I could look a little bit deeper into that. Communication collaboration tools is of course also a lot of ClickUp stuff, but there could be maybe companies there that only do communication. So for maybe, I don't know, Slack, although Slack probably, yeah, I don't know, Slack could have overlap, but maybe not necessarily competing. But let's look at the first one, freelancer platforms. That's interesting. Also I could have asked for 50 more types of companies, but let's just do these three ones.

So I want to see freelancer platforms, right? So I'm going to ask Gemini for examples. Then freelancer platforms, simple list with URL, because I want to see these platforms and see what they have in common a little bit so that I can use search operators that mostly find the sites themselves and not just sites that talk about them. So Upwork could be one and then here Fiverr, Toptal, and Freelance.com, people per hour. So those are a couple of ones. It gave me a lot more. So I would probably already add that to the campaign. Okay, so I went to these platforms here and now I'm trying to look for something that distinguishes them from a content-only site that I can use in the operator, in search operators.

So here, why Upwork, Reviews, how to hire, find work, find talent, post a job. That could be something. I think that they might all have that, right? Maybe Enterprise, something else. How to hire, help and support, success stories, affiliate program, that could be interesting. So in this case, I think it's probably the post job thing. But then I might also find sites that talk about posting a job on Fiverr. So maybe Sign-in, but that's a pop-up, that's not really a page, Join. No, it's also not a page, maybe something like Payment Terms or something like, yeah, that could work.

Forum, Invite a Friend, would you stand and become a seller? Terms of Service, that could be something, but I think content sites might have that, too. Or maybe not. Okay, and then here, Toptal, no thanks. Community Industry, About Us, Clients, something like a Portfolio, and then here, Hire, Careers. So a Careers page can set apart an actual company from a content-only site. And the last one I'm going to check is People Per Hour, Login, Sign Up, Freelance or how it works, okay, anything under here, Help Center, Careers. I think the Careers page might be a good one, so let's try that.

Or Login as well, Register, okay, but it depends a little bit on the site. See Careers, and the other one was Terms of Service, that could work, and maybe post a job. When I use this keyword, it might end up that not all the sites are the actual platform itself, but that's totally fine. They would still have portion of the audience and talk about the same topics. So this would be ClickUp, and then Freelance Platform Companies, and then here, I would do Freelance Platform in URL, what was it, it was Careers, something like that. And it was also something about Login, some Freelance Platform in URL, I could do something like slash login, because it's often like that, or sign up or something.

So I could add sign up and other things to this as well, just to get a little bit more less content-only sites. And of course, I can use Get Ideas, but then there might be content-only sites in there, but that's okay. Here for a specific country might be interesting too, as long as the main language fits your goal, and I can use AI Assistant, and here, use a keyword Assistant, and then say Freelancers, hire a Freelancer, but in that case, I will definitely get content sites as well, but that's not a huge problem, as long as you vet them, of course.

Hire Freelancer, Freelance Platform, and let me see if e-commerce could be interesting. So you could choose other kinds of topics here that it will combine, then Pitchbox will combine these topics. So I could do e-commerce, or another thing that could be interesting is, for instance, government or education. Let's do career development, because that's the closest one, and then nine, and it generates. So normally, I would segment the campaigns a little bit more, but right now I'm just showing you different ways to come up with keywords. And even if you have a campaign as a broad, that's still totally okay.

Just make sure that whatever you're pitching fits all of these sites, or most of these sites. Yeah, this will probably end up in content sites, but it's okay here. And then start prospecting again, and getting another coffee.