Case Study
How Ignite SEO Took Link-Building In-house, Cut Costs and Sourced Hundreds of Links for Clients
The Problem
Ignite SEO didn’t want to waste money sourcing links for clients only to find they were low-quality or from poor authority sites. Sourcing an individual link can cost upwards of £180, a significant overhead when scaled up.
Like many SEO agencies, Ignite SEO struggled with quality control when outsourcing the link-building process to white-label link building services. That’s because it’s hard to consistently get high-authority, relevant links when dealing with link vendors.
The Challenge
After moving away from white label services during COVID, the management team wanted to take link building in-house, a practice larger SEO agencies follow.
However, the team faced significant operational hurdles managing link building internally.
They attempted an in-house approach using basic tools like Hunter and Mailshake to find emails and manage follow-ups, while manually finding sites, checking traffic, DR, and other metrics, and managing lists in spreadsheets. Even with virtual assistants, the process remained labor-intensive and difficult to scale effectively. The manual verification of each site’s metrics, lack of proper CRM, and juggling multiple tools created a fragmented workflow that bottlenecked their operations.
It’s a nightmare when you look back and try to figure out how to do it. It was a very, very manual process. You still have to find the sites, you still have to check traffic, DR, all manual, manual, manual… it was just incredibly hard to scale. Even with building out VAs doing it, it was a bit of a nightmare.
Reduction in Bounces
Prioritize relevance and authority when evaluating potential sites using detailed criteria
Find verified email addresses using Pitchbox Contact Finder
Automate personalization and improve communications using Pitchbox AI
Set up outreach personas, email rotation, and test messaging to increase email deliverability
Manage relationships and negotiations through Pitchbox Link Partner CRM
The Outcome
What seemed like a hopeful investment for Ignite SEO soon became a pillar of its client services. It avoided wasting money on low-quality links and improved the quality of deliverables for clients.
“If you’re building links yourself, you can get a lot of these links for a fraction of the cost that are on this marketplace. You can be in control, you can build the relationship with the site owner.”
Ignite SEO stands as an award-winning London-based agency whose proven “SEO Success Framework” consistently propels clients to the top of Google search rankings. Their team of expert strategists combines data-driven techniques with creative approaches to transform businesses’ online visibility. This dedication to excellence has earned them recognition from both clients and industry peers for their outstanding search engine optimisation services.